In 2025, the crypto wealth boom reached historic levels. According to Henley & Partners’ Crypto Wealth Report 2025, the number of crypto millionaires surged 40% year-over-year to 241,700, while the crypto billionaire count rose 29% to 36 individuals. Nearly 60% of these millionaires built their wealth from Bitcoin alone, reflecting a 70% increase in Bitcoin millionaires year-over-year.
At The Giving Block, we take these global wealth trends and translate them into insights for nonprofits. Our research shows that crypto donors are not just wealthy, they are younger, more generous, and more engaged than traditional donors. This makes them one of the most important emerging donor classes in philanthropy.
So, who exactly are crypto donors, what drives their giving, and why should nonprofits pay attention?
The Crypto Donor Profile: Young, Affluent, and Generous
Our 2025 Getting to Know Crypto Donors report paints a clear picture of today’s crypto donor:
- Younger: Average age ~38 vs. 65 for the average traditional donor
- Wealthier: U.S. crypto users report average annual incomes of $110,000
- More Generous: 45% of crypto users give $1,000+ annually, compared to 33% of traditional investors
Crypto donors are also driving growth in charitable giving with average donation sizes significantly higher than traditional gifts, underscoring their potential as a transformative donor class.
Why Crypto Donors Give: Two Key Personas
Not all crypto donors look the same. Our research shows they typically fall into two categories:
1. Crypto Evangelists
These donors are passionate about crypto’s potential to transform society. They often entered the space early, held onto assets during bull and bear cycles, and now see donating crypto as a way to “pay it forward.” For them, philanthropy is about more than generosity, it is about proving that blockchain and digital assets can change the world.
2. Optimistic Investors
These donors are driven by strategy. They give crypto largely for the tax benefits: donating appreciated assets avoids capital gains tax and qualifies for a charitable deduction. Year-end giving is especially popular, as investors look to optimize tax outcomes while supporting causes they care about (our 2025 Getting to Know Crypto Donors report).
The Crypto Millionaire Surge and Its Implications
With 241,700 crypto millionaires, 450 centi-millionaires, and 36 billionaires globally, crypto wealth is reshaping philanthropy (Henley & Partners, Crypto Wealth Report 2025). Many of these donors are Millennials and Gen Z, digital natives who are far more comfortable investing in and donating crypto than traditional stocks or bonds (our 2025 Getting to Know Crypto Donors report).
For nonprofits, this means:
- Crypto giving is no longer niche, it is strategic.
- Fundraising teams must integrate crypto into major gift strategies.
- Understanding donor motivations is key to unlocking this wealth.
This group of donors is not only wealthy but also forward-thinking. By engaging them now, nonprofits can build long-term relationships with donors who have decades of giving ahead of them.
How Nonprofits Can Engage Crypto Donors
Here are practical steps nonprofits can take to reach and retain crypto donors:
- Accept crypto donations directly through platforms like The Giving Block
- Highlight crypto giving options prominently on your donation page and appeals
- Educate donors on the tax benefits of donating crypto instead of cash
- Join crypto giving campaigns like Crypto Giving Tuesday and Bag Season to reach new audiences
Final Takeaway
Crypto donors are redefining philanthropy. They are younger, more affluent, more generous, and more digitally engaged than traditional donors. As crypto adoption and wealth creation accelerate, nonprofits that embrace crypto donors today will be positioned for sustainable growth tomorrow.
The question is no longer if nonprofits should engage crypto donors, but how fast.
Learn more: Explore the full 2025 Getting to Know Crypto Donors report
Get started: Accept crypto donations with The Giving Block
