Embrace Transparency, Abra will be straightforward, transparent and honest with our customers, partners, and employees. Drive Towards Impact, Abra will have a positive impact on the lives of everyone in our ecosystem. Focus on the User, we will put the user first. Get the user experience right and wow them and everything else is much easier. Champion the Individual, we believe in the individual’s right to freely participate in all forms of commerce. Encourage New Ideas, we believe that a diversity of ideas and backgrounds leads to better outcomes. Think Long Term, Abra needs to be a sustainable business in order to add the most long term value.
Abra is on a mission to create a simple and honest platform to enable millions of crypto holders to maximize the potential of their crypto assets. We operate an easy-to-use app that allows users to access interest-earning, buying, selling and trading in cryptocurrencies, in one single place. Our vision is an open, global financial system that is easily accessible to everyone.