Trends suggest that in recent years, there has been dramatic shifts in the way millennials and Gen Zs interact with money – and donate.
Why are millennials donating Bitcoin?
Hundreds of millions of dollars in Bitcoin has been donated to nonprofits. As the price of Bitcoin surged in 2017, so did donations. The reason? Taxes.
Your millennial employees (and donors) talk about Bitcoin more than Justin Bieber, Kim Kardashian and most other prominent celebrities.
Nonprofits are finding that accepting cryptocurrency donations energizes marketing and branding effort with younger generations like Millennials and Gen Z.
Demand for the option to donate cryptocurrency continues to grow. Fidelity Charitable houses the largest donor-advised fund in the nation, and received a total of $7 million in cryptocurrency in 2015 and 2016. By 2017, Fidelity Charitable received nearly $70 million in cryptocurrency donations.
You can view the full article on Elevation’s website here: https://blog.elevationweb.org/90-of-millennials-prefer-bitcoin-over-gold-can-you-accept-their-donations-guest-post