Crypto Giving Tuesday, happening on December 2, 2025, is one of the most important fundraising days of the year for nonprofits that accept crypto. Part of the broader Giving Tuesday movement, it’s dedicated to engaging crypto donors and encouraging them to give back through their digital assets.
The numbers tell the story. In 2024, U.S. donors contributed $3.6 billion on Giving Tuesday, a record-breaking 16% increase from the prior year’s $3.1 billion. Within that surge, crypto giving hit historic highs, surpassing $1 billion in donations for the year, with one-third of that total given in December alone. Bitcoin made up roughly 64% of crypto giving, but a growing share came from Ethereum, stablecoins, and altcoins.
These stats underscore the opportunity. Nonprofits that prepare to engage crypto donors on December 2nd will be ready to tap into one of the fastest-growing forms of philanthropy.
1. Set Your Crypto Giving Goals
- Decide how much of your Giving Tuesday fundraising goal you want from crypto donors.
- Identify specific campaigns or impact areas where crypto donations can be highlighted.
- Prepare your finance team with a plan for tracking and reporting crypto gifts.
2. Make Sure Your Nonprofit Can Accept Crypto
- Confirm your nonprofit can accept crypto through a secure, compliant platform like The Giving Block, which makes setup and reporting simple
- Add a crypto donation page to your website that includes FAQs and step-by-step instructions for donors.
3. Educate Donors on Crypto Tax Benefits
Crypto donors are motivated by both impact and financial efficiency. Remind them that:
- Donating crypto is a non-taxable event, meaning they do not owe capital gains tax.
- Donors can deduct the fair market value of their crypto at the time of the gift.
- Gifting crypto can be one of the most tax-efficient ways to give before year-end.
Adding a short FAQ on your site or including a tax-benefits explainer in your email campaigns can increase confidence and encourage more donors to choose crypto over cash.
4. Promote Your Crypto Marketing Campaign
- Build Crypto Giving Tuesday appeals across your communication and social channels.
- Use countdowns, hashtags, and donor impact stories to build anticipation.
- Partner with crypto influencers or communities to extend your reach.
Many nonprofits see success when they incorporate live updates, such as progress bars or donation thermometers, throughout Giving Tuesday. Sharing milestones like “We’ve reached 50% of our crypto goal” creates urgency and inspires donors to join in. If you have access to ambassadors or community leaders who already engage with crypto, ask them to amplify your campaign on their platforms for greater visibility.
5. Highlight All Non-Cash Giving Options
Crypto donors often hold other non-cash assets. Make sure your Giving Tuesday campaign includes:
- Crypto donations
- Stock donations
- Donor-Advised Fund (DAF) contributions
Include crypto, stock, and Donor-Advised Fund (DAF) contributions in your campaign to appeal to a wider range of donors and encourage higher gift amounts. Positioning all three together shows your organization is forward-thinking.
6. Follow Up With Crypto Donors Quickly
- Send personalized thank-yous that acknowledge their crypto gift.
- Share the impact their donation created in real terms.
- Invite them to join your community year-round, not just on Giving Tuesday.
Following up is where long-term relationships are built. A donor who contributes on Crypto Giving Tuesday could become a recurring supporter if they feel seen and valued. The key is to make crypto donors feel like they are part of a larger movement, not just a one-day giving surge.
Final Thoughts: Your Crypto Giving Tuesday Success Blueprint
Crypto Giving Tuesday is more than just a day—it’s an opportunity to tap into a new revenue stream and engage a younger, digitally-savvy generation of donors who are eager to support missions through crypto contributions. By following this checklist, your nonprofit will be prepared to make the most of December 2nd.
Joining The Giving Block gives your nonprofit more than just the ability to accept crypto donations. You’ll receive personalized support and our 2025 End of Year Giving Toolkit—a client-exclusive resource packed with proven fundraising strategies, templates, and customizable plans to maximize crypto, stock, and DAF giving during year-end
Get Ready for Crypto Giving Tuesday 2025
With The Giving Block’s End of Year Giving Toolkit, you’ll have everything you need to engage crypto donors, increase donations, and foster lasting relationships this December.
