Last year, GivingTuesday saw an impressive $3.1 Billion in contributions from generous U.S. donors. However, it’s crucial for fundraisers to avoid assuming that they’ll have repeat success this year, too.
Your supporters may have several reasons to give, from the personal to the political. But they’ll need to feel genuinely connected to your mission before they open their checkbook, enter their credit card digits, or donate non-cash assets from their portfolios.
To truly inspire donors on GivingTuesday, your message needs to stand out from the rest. And that means not relying on the same old appeals from the previous year!
If you’ve spent the past few weeks or months gathering emotion-packed impact stories and powerful data to support your ask, you’re already on the right track. Now it’s time to weave it all together into a compelling GivingTuesday email campaign.
To get started, you can use these seven email templates to help plan your communication strategy to your donor base.
Contents
- Two Weeks Before GivingTuesday Email
- One Week Before GivingTuesday Email
- Morning of GivingTuesday Email (V1): Message to Previous Donors
- Morning of GivingTuesday Email (V2): Highlighting Impact with Data
- Morning of GivingTuesday Email (V3): Message from President
- Late Afternoon Progress Update to Donors Email
- After GivingTuesday Email to Donors
Inspire Your Donors With These GivingTuesday Email Templates
Sure, GivingTuesday may be just one day on the calendar, but you should craft emails for different stages of the GivingTuesday campaign. Include pre-campaign, morning, and follow-up emails. The latter can not only recap your success on GivingTuesday, it can set the stage for the rest of your year-end fundraising campaign.
P.S. Each email template below contains an optional section that addresses different giving options, like crypto, stock and Donor-Advised Fund grants.
If you’re not already accepting those types of charitable gifts, take time to learn how they can help boost donation revenue:
→ Enroll Now: Non-Cash Asset Fundraising 101 [Free Guided Course]
1. Two Weeks Before GivingTuesday Email: Join Us!
Subject Line: 🌟 GivingTuesday is Near: Join Us for BIG Impact! 🌟
Hey [Recipient’s Name],
GivingTuesday is just around the corner, and we need your help to make it extraordinary.
Your support at [Organization’s Name] has been amazing, driving our mission to [Highlight the nonprofit’s mission] forward, and we’re grateful.
Over the past year, we achieved something incredible: [Statistic or Milestone], thanks to friends like you.
And here’s the exciting part: we offer multiple ways for you to give, from credit card donations to cryptocurrencies, stocks, and even Donor-Advised Funds. You can choose the option that suits you best.
Now, on GivingTuesday, we aim to raise [Target Amount] to expand our mission, and we can’t do it without YOU.
Every contribution counts. Click below to give now:
[CTA Button: GIVE NOW]Your generosity creates lasting change, and we’re grateful. Thank you for being part of our journey.
Warm regards,
[Your Name, Title, and Organization]2. One Week Before GivingTuesday Email: Save the Date!
Subject Line: 📅 Save the Date: GivingTuesday is Coming! 📅
Hey [Recipient’s Name],
Mark your calendar because something incredible is on the horizon! GivingTuesday is just one week away, and we can’t wait to have you join us.
At [Organization’s Name], your support means the world to us. In the past year, we’ve achieved remarkable milestones, thanks to friends like you.
On GivingTuesday, celebrated worldwide on the first Tuesday of December, we’ll be coming together to make an even bigger impact. Our goal? To raise [Target Amount] to further our mission, and we need your help to reach it.
Here’s the fantastic news: we provide a variety of giving options to cater to your preferences, whether it’s through credit card donations, cryptocurrencies, stocks, or even Donor-Advised Funds. You have the flexibility to select the method that works best for you.
Stay tuned for more details on how you can be a part of this day of generosity and change lives with us.
With excitement and gratitude,
[Your Name, Title, and Organization]3. Morning of GivingTuesday Email (Version 1): Message to Previous Donors
Subject Line: 🌟 GivingTuesday: Your Chance to Shine Again! 🌟
Dear [Recipient’s Name],
Happy GivingTuesday!
Today is the day when we come together as a community to make a real impact on [Organization’s Cause]. We remember your support last year, and we’re excited to see the change we can create together once more.
And here’s the exciting part: we offer multiple ways for you to give, including credit card, stock donations, cryptocurrencies, and even Donor-Advised Funds. You can choose the option that suits you best.
Our GivingTuesday goal is to raise [Target Amount] to further our mission, and with your help, we can get there. Whether you can contribute a little or a lot, every donation counts. Click the link below to make your GivingTuesday gift and be a part of something truly special:
[CTA Button: GIVE NOW]Throughout the day, we’ll be sharing updates on our progress and the incredible difference your contributions are making. Together, we can make GivingTuesday a day of hope, compassion, and positive change.
Thank you for shining brightly with us once again. Let’s make this GivingTuesday unforgettable!
Warm regards,
[Your Name, Title, and Organization]4. Morning of GivingTuesday Email (Version 2): Highlighting Impact with Data
Subject Line: 🌟 GivingTuesday: Let’s Make Magic Today! 🌟
Hey [Recipient’s Name]!
Happy GivingTuesday!
Today is the day when we can truly work wonders, and we need your help right now. We’re brimming with excitement to share the amazing impact we’ve had over the past year, all thanks to friends like you.
In the last year alone, here’s what we’ve achieved:
- [Number] lives touched by [specific service or aid].
- A remarkable [Percentage Increase] boost in [key metric].
- [Number] souls transformed through our [specific program or initiative].
- [Essential support] provided to [Number] of our fellow [community members/children/vulnerable individuals].
These numbers aren’t just stats; they represent real people and real change. But we’re not stopping there; we aim to make an even bigger impact, starting TODAY.
And here’s some more good news: we provide various giving options, including credit cards, cryptocurrencies, stocks, and Donor-Advised Funds. You can select the one that suits you best.
Our GivingTuesday goal is to raise [Target Amount], and we’re counting on you to help us get there. Your gift, no matter the size, can turn our dreams into reality. Don’t wait—click the link below and make your GivingTuesday gift now:
[CTA Button: GIVE NOW]Throughout the day, we’ll share stories that’ll warm your heart and remind you why we do what we do. Your support is the heartbeat of these stories, and together, we can make GivingTuesday a day of transformation and joy.
Thank you for being our friend and partner in this incredible journey. Let’s make today magical!
With heartfelt gratitude,
[Your Name, Title, and Organization]5. Morning of GivingTuesday Email (Version 3): Impact Story from the President
Subject Line: 🌟 GivingTuesday: Meet [Impact Story Name] and Change Lives NOW! 🌟
Hi there, [Recipient’s Name],
On this GivingTuesday, I’m bursting with excitement to share a heartwarming story that embodies our mission and the impact we’re making, thanks to incredible supporters like you.
Meet [Impact Story Name], a true inspiration who’s experienced an incredible transformation through [Organization’s Name]. [Impact Story Name] faced daunting challenges, including [briefly mention challenges or hardships], but together, we stepped in and changed the narrative.
[Impact Story Name]’s journey is a testament to our shared commitment and the incredible power of kindness. YOUR support made this possible.Today, on GivingTuesday, we’re on a mission to create more stories like [Impact Story Name]’s. Our goal is to raise [Target Amount], and we need YOUR help to make it happen—RIGHT NOW.
And remember, we offer multiple ways for you to give, including credit card, stock donations, cryptocurrencies, and even Donor-Advised Funds. You can choose the option that suits you best.
Click the link below to make your GivingTuesday gift and be a part of something truly extraordinary:
[CTA Button: GIVE NOW]As we dive into this day of giving, remember that stories like [Impact Story Name]’s are only possible because of friends like YOU. Your kindness changes lives.
Thank you for being our hero. Let’s change more lives together today!
With warmest wishes,
[President’s Name]President, [Organization’s Name]6. Late Afternoon Progress Update Email
Subject Line: GivingTuesday Update: Together, We’ve Raised [Amount] So Far!
Dear [Recipient’s Name],
Wow! What a day it’s been so far on this GivingTuesday.
We couldn’t wait to share the fantastic news: thanks to your incredible generosity and the support of our amazing community, we’ve already raised an impressive [Amount] today!
But we’re not done yet. There’s still time to make a difference. Every additional contribution takes us one step closer to achieving our GivingTuesday goal of [Target Amount].
And the best part? We offer multiple ways for you to give, including credit card, stock donations, cryptocurrencies, and even Donor-Advised Funds. You can choose the option that suits you best.
Don’t miss out on the chance to be part of this incredible day of giving. Click the link below and make your GivingTuesday gift now:
[CTA Button: GIVE NOW]Your support has been overwhelming, and we’re truly grateful for your dedication to our cause. Stay tuned for more updates as we approach the final hours of GivingTuesday!
With heartfelt appreciation,
[Your Name, Title, and Organization]7. After GivingTuesday Email
Subject Line: 🎉 Thank You for a Phenomenal GivingTuesday! Let’s Kick Off the Year-End Giving Season! 🎉
Hey [Recipient’s Name],
We couldn’t wait to share the great news: GivingTuesday was a huge success, all thanks to YOU!
With your incredible support, we raised an impressive [Total Amount Raised] and made a remarkable impact. But here’s the exciting part: this is just the beginning!
As we kick off the year-end giving season, we’re filled with anticipation for all the good we can do together. Your kindness has set the stage for something extraordinary.
And remember, we offer multiple ways for you to give, including credit card, stock donations, cryptocurrencies, and even Donor-Advised Funds. So, you can choose the option that works best for you.
Stay tuned for stories of the lives you’ve touched, and please keep that generous spirit alive as we dive into this season of giving.
Thank you from the bottom of our hearts for being part of this incredible journey with us. Your support means everything, and we’re grateful beyond words.
With boundless gratitude and excitement,
[Your Name, Title, and Organization]Maximize Success on GivingTuesday in 3 Proven Steps
As the unofficial kick off for the year-end fundraising season, your GivingTuesday campaign is the foundation for all of your messaging through the December 31 charitable donation tax deadline.
To boost donor engagement, don’t let this year’s GivingTuesday come and go. Be sure to:
- Set SMART goals
- Plan effective communications
- Offer more ways to give
If you’ve already covered the first two steps, explore your options for increasing donor revenue, reaching new donors and future-proofing your organization.
Unlock the benefits of non-cash asset fundraising for GivingTuesday, the year-end giving season, and all year round.
Act now and schedule a demo with our team or enroll in our free guided course on non-cash asset fundraising, led by our expert fundraising strategists:
