Hybrid Donor Appeals: Crypto, Stock, Cash & DAFs in One Campaign

A powerful donor appeal does more than ask for support—it removes barriers. One of the most common friction points in fundraising? Limited giving options.

It’s true that single-method donation appeals—such as campaigns focused solely on stock or crypto—can be highly effective when your audience is segmented, messaging is tailored, and the campaign is timed and resourced appropriately. In those cases, optimizing for one method can help drive clarity and conversions.

But what about when time is short, resources are tight, or you only have one real chance to reach your audience?

That’s when a hybrid donation appeal shines. These campaigns combine asks for crypto, stock, cash, and donor-advised fund (DAF) gifts in a single, cohesive message—and they’re unlocking a new tier of generosity in the process.

Why a Hybrid Donor Appeal Lifts Results

A donor appeal works best when it meets people where they are—financially, emotionally, and strategically. Crypto, stock, and DAF gifts are:

4 Ways to Make a Hybrid Campaign Work

Every hybrid campaign should clearly show how each donation helps move your mission forward. Donors are more likely to give—and give again—when they can see the direct impact of their gift. Integrate compelling impact statements alongside your call to action to reinforce why their support matters and to encourage deeper, long-term engagement.

1. Consolidate the Ask

Use a single call-to-action that includes multiple giving methods:

“This year, give the way that makes the biggest impact—whether it’s crypto, stock, cash or a donor-advised fund.”

Make this the core of your campaign messaging across email, social, and your website.

2. Design a Donation Page That Shows Options Side-by-Side

Donors don’t need to guess or dig. Offer all options upfront:
💸 Donate Cash
📈 Donate Stock
₿ Donate Crypto
🏦 Give via Donor-Advised Fund

Use badges or tooltips like “Most Tax-Advantaged” or “Fastest Way to Give” to guide decision-making.

3. Explain the Benefits of Non-Cash Giving

Educate your audience about why these methods matter. For example:

Crypto & Stock: “Avoid capital gains tax and deduct the full value of your gift by donating directly.”

DAFs: “Make a gift from your donor-advised fund in just a few clicks—no need to move cash or wait.”

4. Time It Right for Maximum Impact

Promote tax-advantaged giving in Q4. Don’t wait until Giving Tuesday—plan a multi-channel “year-end donor appeal” campaign that encourages non-cash gifts before December 31.

Highlight participation in Crypto Giving Tuesday and offer tailored messaging for DAF and stock donors in the final weeks of the year.

Real Results: Donor Choice = Donor Lift

Campaigns that include crypto, stock, and DAF options see:

• Higher average gifts: Crypto donors gave $10,978 on average in 2024
• More generosity from younger donors: Crypto donors skew Millennial, average age 38, and 45% give $1,000+ annually
• Streamlined conversions: A single, hybrid appeal can reduce donor confusion and boost action

And with over $1 billion in crypto donated in 2024—plus trillions in stock and DAF assets sitting on the sidelines—this strategy isn’t just smart. It’s essential.

Donors don’t just want to support causes—they want to do it in a way that aligns with their financial planning, tax strategy, and values.

When you offer crypto, stock, DAF, and cash options in one integrated campaign, you empower supporters to give more, more easily—and you position your nonprofit as a modern, donor-centric organization.