Peer-to-Peer Fundraising Ideas: Crypto-Integrated Campaigns for Nonprofits

Data-Backed Strategies for Peer-to-Peer Fundraising Success

Peer-to-peer (P2P) fundraising empowers your nonprofit’s supporters to become your greatest advocates. Instead of all fundraising coming directly from your organization, P2P campaigns let volunteers, donors, and fans raise money on your behalf by sharing personalized fundraising pages. You’re turning your supporters’ personal networks into “generosity generators.”

P2P fundraising has been shown to boost results. Studies report higher success rates (71% vs. 22% for traditional appeals) and larger average gifts ($568 vs. $128). Over half of donors (56%) are more willing to give when asked by someone they know, and 75% of P2P donors are first-time supporters. Donor retention also improves significantly.

Let’s explore how nonprofits can harness this power using clear goals, engaged ambassadors, and crypto integration.

Setting Clear and Impactful Goals

Setting concrete goals is crucial for successful fundraising. Instead of vague targets, aim for specific objectives, such as “raise $50,000 by December 31 to help 100 students get scholarships.” Tying your financial goal to a tangible impact—showing who benefits and how—can significantly boost urgency and generosity.

Beyond a dollar amount, establish supporter participation goals. For example, you might aim to activate 50 fundraisers or have each ambassador bring in 20 donors. These targets provide a clear roadmap for recruitment and give your team concrete objectives to work towards, whether for a six-week peer-to-peer campaign or a more open-ended initiative.

Ensure your timeline and milestones are realistic. Breaking down your main goal into smaller, achievable mini-goals, like “$10,000 by the end of Week 1,” helps maintain momentum. Celebrating these mini-milestones keeps fundraisers and donors motivated throughout the campaign. While it’s important to set ambitious goals that energize your community, they should also be attainable and provide a clear vision of success.

Rallying Supporters and Ambassadors

Once your goals are set, the next step is building a passionate team of peer-to-peer fundraisers – your supporters-turned-ambassadors. To rally these champions:

Let fundraisers choose their approach—birthday campaigns, marathons, live streams. Personalizing gives authenticity and reach.

Integrating Crypto Donations into Peer-to-Peer Campaigns

Adding cryptocurrency can expand reach and giving size. In 2024, the average crypto gift was $10,978. Crypto donors are often younger, globally minded, and eager to support causes aligned with their values.

The Giving Block peer-to-peer fundraisers enable crypto, stock, and cash donations in one place. Tiltify, popular for livestream and gaming fundraisers, now accepts crypto via its integration with The Giving Block.

Educate donors on crypto’s benefits—especially tax advantages. Tools like instant conversion to USD remove volatility. Add crypto as just another giving option.

Matching crypto gifts can supercharge campaigns. During the Maui wildfires, Jared Isaacman, Executive Chairman at Shift4, pledged a $500,000 crypto donation match. This inspired Feda Mecan, a donor with a personal connection to Maui, to launch his own crypto fundraiser supporting World Central Kitchen—ultimately helping raise over $60,000.

Real-World Examples: From Birthdays to Disaster Relief

Peer-to-peer fundraising is incredibly versatile. Let’s look at a couple of scenarios that illustrate how nonprofits and supporters can leverage P2P – including those crypto components – in real life:

Birthday Fundraisers: Ask for donations in lieu of gifts. These are highly personal and shareable. Promote examples like “Happy Birthday to Jane, raising funds for our mission!”

Emergency Relief: Inspired donors can launch their own fundraisers. Feda Mecan’s campaign shows how authentic passion and crypto integration can drive major impact fast.

Empower Your Community and Diversify Your Impact

Peer-to-peer fundraising transforms your donors into advocates. Set clear goals, support your ambassadors, and expand reach with tools like crypto and Tiltify. Whether for birthdays, events, or crisis response, P2P is a proven way to mobilize your community.