The world of cryptocurrency can seem complex and inaccessible, filled with jargon and volatility. This often leads to misconceptions about who is actually investing in this digital frontier. However, a recent report by the National Cryptocurrency Association paints a different picture, one that should excite nonprofits and fundraisers.
The Crypto Investor: Not Who You Think
The 2025 State of Crypto Holders Report reveals a surprising “normalcy” to crypto ownership. It’s not just the domain of tech-savvy “crypto bros.” In fact, one in five American adults (approximately 55 million people) own some form of cryptocurrency.
15%
Investors over the age of 55, compared to 67% under 45
26%
Crypto-owning households earning < $75,000/year
52%
Interested in using crypto to invest in their financial future
Crypto owners represent a diverse cross-section of America: they come from a wide range of ages, with 67% under 45 and a significant 15% over 55; they have various income levels, as shown by the fact that 26% of crypto-owning households earn less than $75,000 annually; and they work in all sorts of industries, from construction and manufacturing to medicine and finance. This highlights that crypto ownership is not exclusive to any single demographic.
Similarities with Philanthropists
This broader understanding of crypto holders reveals some interesting parallels with traditional philanthropists: crypto holders are motivated by more than just financial gain, with many seeing crypto as a tool for positive change (45% believing it can promote financial inclusion and reduce poverty), are generally comfortable with digital tools and innovation, and often participate in online communities and discussions, showing a desire to connect with others who share their interests.
What This Means for Nonprofits
For nonprofits and fundraisers, this report presents a compelling opportunity:
These findings challenge the stereotypes and highlight the potential for crypto to intersect with philanthropy. By recognizing the diverse nature of crypto holders and their shared values with philanthropists, nonprofits can unlock new opportunities to fuel their missions and create a better world.
