Case Study: American Foundation for Suicide Prevention

Discover how The American Foundation for Suicide Prevention was able to fundraise $400,000 in cryptocurrency donations with The Giving Block.
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How Crypto and NFT Philanthropy Helped AFSP Diversify Its Revenue Streams

In 2021, the American Foundation for Suicide Prevention was approached by a donor who wanted to make a large contritbution in cryptocurrency. Although the foundation was interested, it wasn’t sure how it would be able to accept—which led to AFSP onboarding with The Giving Block and gaining the technical ability to accept crypto.

Since onboarding, the organization has:

  • Raised $400,000 in cryptocurrency in the year of 2021 alone
  • Received a nearly $221,000 contribution from Trippy Bunny’s NFT mint sale proceeds, a gift announced on Suicide Prevention Day 2021
  • Diversified fundraising revenue streams and discovered a world of opportunities by accepting crypto donations

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About the American Foundation for Suicide Prevention

The American Foundation for Suicide Prevention (AFSP) mission is to save lives and bring hope to those affected by suicide. The foundation works to create a culture that is smart about mental health and build innovative strategies to better understand and prevent suicide.

For AFSP, suicide prevention is about more than just raising awareness of suicide and ensuring that people in crisis receive the treatment they need. Prevention is also about educating the public, funding scientific research, supporting survivors and those affected by suicide, and advocating for public policies at the local and national level to make everyone part of the suicide prevention conversation. To learn more about the American Foundation for Suicide Prevention, visit afsp.org—you can also show your support by donating cryptocurrency.

Setting Up AFSP to Accept Crypto Donations

In 2021, AFSP was approached by a donor who wanted to make a large contribution in cryptocurrency. Although the foundation was interested in crypto fundraising, it wasn’t sure how to accept cryptocurrency donations. This led to the foundation onboarding with The Giving Block and gaining the technical ability to accept cryptocurrencies like Bitcoin, Ethereum, and dozens more.

Throughout 2021, the foundation was able to fundraise $400,000 total in cryptocurrency, all processed by The Giving Block. This included a nearly $221,000 contribution from Trippy Bunny’s NFT mint sale proceeds, a gift that was announced on Suicide Prevention Day.

Expanding Into the World of NFT Fundraising

Now AFSP is looking ahead and aiming to take its crypto fundraising to the next level by ramping up engagement efforts in the crypto community and working with NFT creators who are dedicated to the suicide prevention cause. The foundation is eagerly awaiting the chance to engage with new communities that can provide even more support for suicide prevention and help build awareness. Accepting crypto donations has not only helped AFSP diversify fundraising revenue streams, it has opened up a world of opportunities for the foundation.

AFSP says:

The opportunity to expand our reach and engage the crypto community is very exciting for AFSP! To carry out our mission, we need to make everyone part of the suicide prevention conversation. Accepting crypto donations has connected us with even more people who want to be advocates and make a difference within their networks.

Ashly Alberto

AFSP Vice President, Development

Want to Achieve Crypto Fundraising Success like the American Foundation for Suicide Prevention?

The Giving Block helps nonprofits of all sizes discover a new fundraising stream in Crypto Philanthropy thanks to its easy-to-use donation platform and innovative approach. Interested in seeing how Crypto Philanthropy can help your nonprofit achieve strong fundraising outcomes?

Complete this form to speak with a member of our team about crypto and non-cash asset fundraising.

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Discover how The American Foundation for Suicide Prevention was able to fundraise $400,000 in cryptocurrency donations with The Giving Block.
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