Direct Mail Fundraising Resources

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Welcome to your Direct Mail Fundraising Resources Materials!

These materials will help your organization effectively plan and execute your direct mail fundraising campaigns. Below you’ll find everything you need to design mailing assets that include crypto, stock and donor-advised fund language.

What is Direct Mail Fundraising?

Direct mail fundraising involves sending written offline communications, such as appeal letters, postcards, brochures, and newsletters to a targeted group of individuals – typically prospective and current donors. This traditional communication method effectively engages supporters, shares your nonprofit’s mission – to ultimately boost donations. When executed correctly, direct mail fundraising is a cost-effective way to raise funds, spread awareness, and build strong donor relationships.

What’s Inside

This page will serve as a guide and repository for visual assets and templates for your direct mail campaigns. Here’s what you can expect:

Visual Assets: Professionally designed graphics to enhance your mailings.
Templates: Customizable templates for letters, postcards, and other direct mail pieces.

For additional strategic resources, check out your Knowledge Base.

NOTE: All giving options (crypto, stock and donor-advised funds) in the Canva templates are interchangeable.

Using Canva

All of our graphics are available as templates in Canva, a free-to-use online graphic design tool. Canva is a simple drag-and-drop experience, making graphic design simple and easy for marketers & designers of all levels. You will need a free Canva account to access these files.

New to Canva? Learn the basics here: https://www.canva.com/designschool/tutorials/getting-started/

Our templates are also available as standalone graphics that your team can edit in Photoshop, Illustrator or other design programs.

canva-preview - Direct Mail Fundraising Resources | The Giving Block

Sample Template Language

#1

[Nonprofit Name] allocates [X]% of all cash and non-cash donations into programs that [Insert Mission] —–[Insert Ways to Give Page URL]

#2

Join us in making a difference! You can now make a crypto, stock or DAF donation today to champion our mission to [Insert Mission]. —–[Insert Ways to Give Page URL]

#3

Together, we can change the world! Make a tax advantageous crypto or stock donation today at [Insert Crypto/Stock URL].

#4

Be part of [Nonprofit Name] story. Invest in change through an innovative and transformative cryptocurrency donation . ——- [Insert QR Code]

#5

Maximize your impact and enjoy tax benefits! Donate crypto, stocks, or through your DAF to [Nonprofit Name] and support our mission. Your non-cash gifts can offer significant tax advantages while driving meaningful change. —–[Insert Ways to Give Page URL]