Email Fundraising Resources

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Welcome to Your Email Fundraising Resources!

Unlock the full potential of your nonprofits email fundraising campaigns with our comprehensive materials designed to drive crypto, stock, and DAF donations. Announce to the world that you accept these innovative giving options and watch your fundraising from email donor communications soar. Inside, you’ll find everything you need to create compelling email communications that captivate your donors and inspire them to give.

Take action today and elevate your fundraising game with resources that will set your organization apart!

What is Email Fundraising?

Email fundraising leverages targeted campaigns to connect with both current and prospective donors, effectively communicating your nonprofit’s mission and goals. By crafting compelling, personalized emails, you can build strong donor relationships, raise funds, and spread awareness. This powerful digital tool enhances engagement, allowing you to effectively convey your cause and drive support.

Key components of an effective email campaign include:

• Donor Segmentation
• Compelling Subject Lines
• Clear & Persuasive Email Campaigns
• Effective Call-to-Actions
• Mission & Impact
• Design 

🔑 Discover How to Craft High-Converting Email Campaigns: Strategies for Crypto, Stock, and DAF Donations – Download

What’s Inside

This page will serve as a guide and repository for visual assets and templates for your in-person fundraising campaigns. Here’s what you can expect:

• Email Messaging Templates: Sample messaging to integrate in your existing donor communications and events.
• Visual Assets: Customizable Canva templates for sponsorship packages, flyers, and other in-person fundraising pieces

For additional strategic resources, check out your Knowledge Base.

NOTE: All giving options (crypto, stock, and donor-advised funds) in the Canva templates are interchangeable.

Using Canva

All of our graphics are available as templates in Canva, a free-to-use online graphic design tool. Canva is a simple drag-and-drop experience, making graphic design simple and easy for marketers & designers of all levels. You will need a free Canva account to access these files.

New to Canva? Learn the basics here: https://www.canva.com/designschool/tutorials/getting-started/ 

Our templates are also available as standalone graphics that your team can edit in Photoshop, Illustrator or other design programs.

Sample Template Language

#1: Crypto Announcement  

P.S. We’re excited to announce that you can now support [Nonprofit Name] with cryptocurrency donations! This new option makes it easier for you to contribute in a way that’s convenient and innovative. Make a gift today [Insert donation page URL]!

#2: End of Year Focus

P.S. As the year comes to a close, consider using cryptocurrency to support [nonprofit]. It’s a fantastic way to contribute and help us finish the year strong! Help us make a difference [Insert donation page URL].

#3: Tax Advantages

Templates & Visual Assets

Email design is just as important as the content itself. A well-crafted email layout not only grabs attention but also enhances the readability of your message, making it easier for your donors to engage with your content. To help you make the most of your email campaigns, we’ve created customizable assets to help you showcase new giving options in your emails.

Header

Banner

Footer

Icons & Giving Flow

DAF Icon

Stock Flow