Get Started
Welcome to your EOY Fundraising Toolkit!
This Fundraising Toolkit is your guide to effectively market your fundraising crypto campaigns during the End of Year (EOY) Giving Season. Within your EOY Toolkit, you’ll find everything you need to kick off your program’s EOY fundraising.
What’s Inside
These pages will act as a guide and repository for graphics, visual assets, and templates for your EOY campaigns. For your full EOY toolkit and additional resources, return to The Giving Block Knowledge Base.
Using Canva
All of our graphics are available as templates in Canva, a free-to-use online graphic design tool. Canva is a simple drag-and-drop experience, making graphic design simple and easy for marketers & designers of all levels. You will need a free Canva account to access these files.
New to Canva? Learn the basics here: https://www.canva.com/designschool/tutorials/getting-started/
Our templates are also available as standalone graphics that your team can edit in Photoshop, Illustrator or other design programs.
Next Steps
It’s time to start building! Get ready for Giving Season by creating your visual assets for Crypto Giving Tuesday.
Crypto Giving Tuesday
#CryptoGivingTuesday is on November 28, 2023.
In 2021, over $2.4M was raised on #CryptoGivingTuesday alone with the average donation size being $12,600. So, this is a critical time for crypto fundraising. Don’t fall short by not incorporating this into your organizations EOY fundraising plans!
Getting ready for Crypto Giving Tuesday (How to use this guideline)
Create with Templates: Use the Social Media and Email & Web Assets below to build out your Crypto Giving Tuesday graphics before the season starts. You can add your logo, edit the text, and change the background and colors to match your organization’s branding all in Canva.
Build Your Own: Want to take your graphics to the next level? Use the logos, icons, and individual components at the bottom of each page to create your own visuals, either in Canva or your own design editing programs.
Social Media Assets
Be prepared for Crypto Giving Tuesday with these captions, graphics, and editable templates for all your social media platforms.
BEFORE CRYPTO GIVING TUESDAY – CAPTIONS:
<X Days> until #CryptoGivingTuesday!
Tomorrow is #CryptoGivingTuesday!
Crypto Giving Tuesday kicks off the #CryptoPhilanthropy giving season!
You can support our work to <mission summary> with a #crypto donation here: <<insert the link to your crypto donation page>>
