Typography

Header Styles

All headers are set in Poppins. On white, or light neutral backgrounds (25, 50), all headers should be set in Valhalla 700 (HEX #281b4f). On dark neutral backgrounds (700 and above), all headers should be set in White (HEX #FFFFFF).

H1 Header

Text Color: #281B4F
Background: #F7F6FC
Font: Poppins
Size: 48px
Line Height: 1.3
Weight: Regular

h1 header typography

H2 Subheader

Text Color: #281B4F
Background #F7F6FC
Font: Poppins
Size: 36px
Line Height: 1.3
Weight: 400

H2 subheader typography

H3 Section Header

Text Color: #281B4F
Background: #F7F6FC
Font: Poppins
Size: 28px
Line Height: 1.3

h3 section header typography

H4 Subsection Header

Text Color: #281B4F
Background: #F7F6FC
Font: Poppins
Size: 18px
Line Height: 1.3
Weight: 600

H4 Subsection Header typography

H5 Small Subsection Header

Text Color: #281B4F
Background: #F7F6FC
Font: Poppins
Size: 16px
Line Height: 1.3
Weight: 600

H5 Small Subsection Header Typography

H6 Eyebrow

Text Color: #281B4F
Background: #F7F6FC
Font: Poppins
Size: 12px
Line Height: 1.1
Weight: 600
Transform: UPPERCASE
Spacing: 1.5px

H6 Eyebrow Typography

Body Styles – Marketing Website

For Marketing, our body copy is also set in Poppins. On White or light neutral backgrounds (25, 50), all copy should be set in Valhalla 500 (HEX #5E537B). On dark neutral backgrounds (700 and above), all copy should be set in White.

Body Copy Large

Text Color: #5E537B
Background: #F7F6FC
Font: Poppins
Size: 24px
Line Height: 1.5
Weight: Light

Body Copy Large Typography

Body Copy Regular

Text Color: #5E537B
Background: #F7F6FC
Font: Poppins
Size: 18px
Line Height: 1.5

Body Copy Regular Typography

Hyperlink – in Copy

Text Color: #9A30D4
Background: #F7F6FC
Font: Poppins
Size: 18px
Line Height: 1.5
Weight: 500
Decoration: Underline

Hyperlink - in Copy Typography

Hyperlink – Standalone

Text Color: #9A30D4
Background: #F7F6FC
Font: Poppins
Size: 14px
Line Height: 1
Weight: 600
Transform: UPPERCASE
Spacing: 1px

Hyperlink - Standalone Typography